We can revive and refresh the visual impact and functionality of your website by giving it a new jacket. When you consider that your website is, metaphorically your shop window, it is important to re-dress this window periodically.

With the amount of data and transactional activity on the internet today it is very important to make sure your website is secure and protected from potential hackers and viruses which could cause numerous problems.

On today’s internet ‘Content is King’ and copywriting is now one of the most essential elements within a website. Not only does the copy need to be informative and interesting, it also has to be structured using relevant keywords and headings to allow search engines to scan the information and determine the importance of the website.

Using high quality professional photography can significantly increase the ability of selling products online. It will also enhance the professionalism of the company and can add visual quality to your website.

The importance of well constructed and properly written code allows the search engines to search your website, determine what the content is and where it is.

Badly written code will stop and frustrate the web spiders from navigating through the text and linking to the relevant pages. If they can’t read the code they can’t identify it and therefore cannot score or rank your website content.

It is important when choosing your domain name that it is easy to remember and that it relates to your business, ideally having a short domain name is better, however this is becoming harder to find. An easy to remember domain name will result in more traffic to your website and using your company name as your domain name will deliver better search engine traffic. Also having an email address with your company domain name will create a more professional image.

Having a great website is simply not enough if no-one knows it’s there, so it is imperative that you engage in some marketing activity to drive customers to your website. As well as utilizing essential keywords in the copy content and metadata, there are many other online marketing options available to drive traffic, not forgetting traditional strategies. Using a mixed media approach will prove to be highly effective.

A Blog can improve the importance of your website with the search engines, they will view the constant updating of your Blog as an indication of a growing website. Search engines, like Google, are naturally attracted to websites that are constantly updating their information information and a Blog is one of the simplest ways to achieve this.

This is presently the most talked about form of marketing, which has had enormous endorsement from such celebrities such as Stephen Fry through his use of twitter. Social marketing is simply a sharing of information by people online through ideas, news, photos, video and chat. Social media is growing so fast that statistics published today will be out of date by tomorrow - it is possibly one of the most powerful ways to engage with customers and influencers through the simple art of conversation. However, social networking alone will not market your business effectively and if not used correctly could also have an adverse affect on business.

The use of video on your website helps engage with customers and appeals to all the communicative senses. When you consider you have jus t 3 seconds to hold the viewers interest, video can provide an opportunity to occupy your customer with interesting and informative information.

If you need to update your information on a regular basis it may be advantageous to have a content management sys tem installed. This will provide you with the correct tools that allows you to change your information, update price lists or add new images quickly and easily. With our uncomplicated CMS software you will also receive training and an instruction guide to help you manage the content of your website.

It is important to maintain a tidy website making sure that the functionality and navigation is effortless to visitors and the amount of click throughs are minimal. For clients who already have a website and are looking for advice on the effectiveness of its functionality, we can provide a digital check-up.

Billions of pounds each year are spent on online sales and with e-commerce sites rising continually, any business selling products or services need to have an e-commerce web presence. With the advancement of technology there is more and more software available delivering easier functionality and higher security for online protection making it easier to take your business to the global market.

Placing links within the copy content of your website directing viewers to relevant information on your site helps with SEO. Having links from other websites to your website also allows the search engines to rank the importance of your website. Linking your website to other companies websites does not help improve your rankings.

SEO is a set of activities performed on your website to increase the number of desirable visitors who come to your website via search engines. This includes changes to the copy content, HTML code and communicating directly with search engines through other sources such as listings and links.

Using an image gallery on your website is a creative way of displaying a collection of photographs and images you want your customers to view. An image gallery on your website can be very effective, with many different styles and formats - you can even manage your own gallery with delete, upload and resize facilities.

As a professional web development company we continually police all our websites, offering clients with content managed sites guidance and advice on how to manage their content and images in line with search engine preferences.

The use of a map on your website not only helps customers locate you but can also add additional information for the search engines and show the importance of the website.

More commonly known as RSS feeds, these web feed formats are generally used to publish frequently updated works such as blog entries, news headlines, audio and video. RSS feeds are gaining in popularity as they can enhance your website by providing visitors with relevant up-to-date information.

Like any business tool, your website’s performance needs to be monitored and measured making sure visitors are finding the information they are looking for and are navigating through the site. With statistical reports you will be able to view at a glance which pages are being visited, how long the viewer is staying on the site, how many new visitors you are receiving and how they came to your site. We provide standard statistical reports with ever y website and can offer more in-depth reporting to enhance your ongoing marketing strategy.

Once you have a website it needs to be hosted, however for technical reasons this cannot be just anywhere, and the better the location the better your website will per form. We provide high performance cost effective web hosting on dedicated servers, with a range of packages to suit your business.

As technology gets more sophisticated and viewers thirst for more up-to-date information the need for maintenance increases. Often business owners are too busy running their company to maintain and update their website daily, therefore it can often be more cost effective to have a maintenance package in place.

If you are looking for something unique and bespoke, then adding Illustration and illustrative animation can help bring your web design to life, displaying the personality and style of your business.

Having some flash animation added to your website can be eye-catching and fun, bringing your web design to life.

Adding a theme or seasonality design to your website can help refresh the look. This can be done by changing the colour or design to the background of the screen which your website sits on, or by adding a seasonality look and feel to your website.

Podcast is a play on the word broadcast, it allows you to produce audio information that you can then share via the internet and viewers can download onto an MP3 player, such as an iPod, and digest the information at their leisure.

Adding audio to your website can provide another way to communicate to a busy audience who may not have the time to read through the content or who have impaired vision. Audio books have gained in popularity over the las t few years and continue to gain momentum.

If you require an area for members only having a bespoke secure login facility allows members to view part of the website that non members can’t see.

When you have tabular information, such as a timetable, it is advisable to use a table to display this, making it easier for search engines to identify. Also bullet points and lists can help condense large quantities of text allowing search engines to find the information quickly and easily.

Exchange conversations with your customers or ask for a review about your products or services online.